Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term coverage provides a set death benefit if you die within a chosen period—typically 10, 15, 20, 25 or 30 years—at a locked-in monthly premium. When the term expires, coverage ends or can be renewed at a much higher cost. It is the most affordable way to secure substantial protection during the years your family depends on your income.
Permanent coverage (whole life, universal life and similar products) is built to last your entire life and accumulates cash value over time. Premiums are significantly higher than term for the same death benefit, and cash value builds slowly at first. It works well for people with ongoing needs that will not end: a dependent who will always need support, a need to fund an estate smoothly, or a business transition plan.
How to choose
Build from the need first, not the product type. If your obligation has a finish line—a mortgage you will have paid off, children who will be grown—term coverage aligns naturally with it. If you have a need that will not end, permanent coverage or a term policy with a conversion right may be a better fit. Most carriers allow you to convert term to permanent within a set window without new health questions; the quotes on this site list each carrier's conversion terms.
What people in San Bernardino often do
A practical strategy for many is a 20- or 30-year term policy matched to real household needs, with a review when life changes (kids, mortgages, job changes). This approach keeps monthly costs manageable so you can buy enough coverage when you need it most. If a lifelong need does apply, Susman Insurance Agency can explore permanent options with you.